Guides: SEO and GEO with your own data
11 guides on working with your own Search Console, GA4 and Bing data: measuring GEO and AI traffic, finding quick wins, content decay and cannibalization, the 16-month history limit, the API versus MCP, and URL indexing. Each guide opens with a direct answer and carries third-party facts with source and date.
How do I measure GEO and AI traffic?
- What is GEO
How to measure AI traffic, AI impressions and citations in GA4, Search Console and Bing.
- AI traffic in GA4
Sessions from AI assistants in GA4, what get_ai_traffic returns and what GA4 does not see.
- Claude for SEO
Connect Claude to Search Console, prompts that work and what to check in the answer.
- ChatGPT for SEO
Connect ChatGPT to Search Console, prompts that work and what to check in the answer.
How do I find SEO opportunities in my data?
- SEO quick wins
CTR gap and striking distance from your own data.
- Content decay
Pages losing traffic: how to measure, patterns and recovery.
- Keyword cannibalization
Pages splitting one query: how to measure, false positives and fixes.
How do Search Console data, history and indexing work?
- Search Console 16-month limit
What Google keeps, four ways to keep more history and what that does not solve.
- Search Console API vs MCP
Limits of the API, what an MCP server adds and when to use each.
- Search Console MCP server
What the server exposes, how authentication works and what it costs.
- URL indexing
IndexNow, plus the Google Indexing API for job-posting and live-stream pages, requested by your AI.